Business of Design

Did you know that a design business is a business? It’s a creative business but it’s a business. Businesses take work to succeed. No light bulb revelation I’m sharing but….

80% of the time for many business owners in a creative field is spent on business management. The fun stuff!! (said no on ever). That would be office, organizing, accounting, ordering, paper work, system development, calls… you get the picture.

That leaves 20% for creatives to do what they are passionate about-creating! Today, I’m working on the 80% and thought I’d share.

As a business owner I have goals and am always making sure that the actions I am taking, those that I serve, and how I am feeling, all align with my goals and my professional mission:

Mission
Service valued clientele with experience, expertise, and impeccable integrity, while following procedures that are structured, orderly, and clear. Always remain current, innovative, and imaginative producing distinctive designs and pleasing results for the clients I serve.

I always evaluate my message to ensure that I’m clearly stating what I want potential clients to learn about me. For example, I’ve got this on my website-slight tweaking needed.

With an eye for design and the professional know-how I see the potential of a home, allowing the true opportunity of a space to unfold. I focus on the details in design that elevate spaces and entire homes. I like to look at what can be and create more than a client has imagined.

It’s not marketing verbiage. A good designer gets an emotional reaction (creative juices in the works) when they connect with a space and visualize its future life.

details in design1

Here’s an example: I walked a potential renovation project the other day with a builder team sharing my point of view on elements that were required or desired for the home.  Elements that would elevate the style, function, and flow that this particular home was intended to have. It could be a glorious home- the way it was originally intended to be. Sometimes there are flaws in the initial design/build of a space that can’t change, but many times there are solutions to those flaws or ways to lesson the focus. Not all designers, decorators, or contractors can see true potential, true intent, true investment value, and true opportunity of a home. That is why I  LOVE renovations and changing the feeling of a space with design elements and decor. It can be so much more than a client imagines or assumes possible.

So, 80% business does include task that I truly like; such as, reviewing and reflecting on my mission and clarity in my message.

Did you know?

I’ve been sharing Details in Design on Facebook (Julie Montgomery Interiors) and Instagram (JulieMInteriors) from when I travel, work on projects, and tour showrooms. I’ll continue to do that more because when you notice the details you’ll see why you’re attracted to a space- you’ll see what elevates a designed or decorated room.

details in design2

Back to business!

“For more than two decades, Beecham Group has been privileged to work with many of the best Interior Designers in the Atlanta market and we count Julie among the best. Julie brought great ideas to the project and worked seamlessly with our team. We highly recommend Julie and look forward to working with her again on future projects!”

Whether you are needing turnkey service, design guidance, are redecorating a space, or are taking on a home renovation or new build, I provide expertise and use systems that keep your experience positive with pleasing results.

You can contact me at Julie@JulieMontgomeryInteriors.com

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